Social Media Algorithms — What You See and WhyQuiz

1.

What is the main business-model reason why social media platforms optimise feeds for engagement rather than accuracy or satisfaction?

2.

According to Bail et al. (2018), what happened to Republicans who followed a liberal Twitter bot for one month?

3.

Eli Pariser's 2011 concept of the 'filter bubble' refers to:

4.

Which engagement signal does TikTok weight most heavily in its algorithmic ranking?

5.

What does the Reuters Institute Digital News Report 2025 show about social media as a news source in the US?

6.

What distinguishes TikTok's recommendation approach from Facebook's or Instagram's in terms of social graph reliance?

7.

Explain why the Bail et al. (2018) experiment is considered important evidence in the filter bubble debate, and what its main finding was.

8.

Describe two ways in which understanding social media algorithms might change how someone interprets the content they encounter in their feed.