Headline vs. Article — Why They Often Disagree — Quiz
1.
What did Gabielkov et al. (2016) find about sharing behaviour for news articles on Twitter?
2.
In most professional news organisations, who writes the headline of a news article?
3.
Which of the following represents a headline-to-article divergence of the causation-vs-correlation type?
4.
Sumner et al. (2014) found that when academic press releases contained exaggerated causal claims, what proportion of associated news stories repeated those exaggerations?
5.
Why does headline accuracy matter more in social media contexts than in traditional print?
6.
Explain the incentive structure that drives headline-article divergence in digital news publishing.
7.
Describe two specific patterns through which headlines systematically diverge from article content, with a brief example of each.
8.
What does the evidence show about how most people engage with news in social media environments, and why does this make headline accuracy particularly consequential?