What a Tracker Actually Sees — Quiz

1.

What makes a tracking pixel invisible to users?

2.

According to the Englehardt and Narayanan (2016) Princeton study, on approximately what percentage of the one million measured websites was Google's tracking infrastructure present?

3.

What distinguishes session recording tools from standard event tracking?

4.

What does the ICO's 2019 investigation into UK news sites reveal about consent banners?

5.

Which of the following is an example of an INFERRED attribute in a tracking profile, as opposed to a directly observed one?

6.

Explain what a UTM parameter is and what information it conveys to the receiving server.

7.

Describe the difference between first-party and third-party tracking, and explain why the distinction matters for user privacy.

8.

What is the 'legitimate interests' exemption under GDPR, and why has it been controversial in the context of online tracking?