In the three-party market of a free advertising-supported platform, who are the paying customers?
2.
Which of the following best describes 'inferred data' in the context of digital platform economics?
3.
What is contextual advertising, and what distinguishes it from behavioural advertising?
4.
Under GDPR, which of the following best describes why 'consent' is difficult to establish for many free platform advertising models?
5.
What does Zuboff (2019) mean when she argues that surveillance capitalism has extended beyond predicting behaviour to 'modifying' it?
6.
What key provision of the EU Digital Services Act specifically targets the most powerful platforms?
7.
Explain the structural tension of interest in an advertising-supported platform, and describe how this tension might affect the content users see.
8.
Describe two ways in which the data economy is structurally lopsided in favour of platforms over users, and identify one regulatory mechanism designed to address each.