How Apps Are Built to Keep You ScrollingQuiz

1.

B.F. Skinner's research found that variable-ratio reinforcement schedules (unpredictable rewards) produce which type of behaviour compared to predictable reward schedules?

2.

Aza Raskin, inventor of infinite scroll, said the feature's main consequence was that it:

3.

The core business model of ad-funded social media platforms means their financial incentive is to:

4.

Berridge and Kringelbach's neuroscience research distinguishes between 'wanting' and 'liking' in reward systems. Why does this matter for understanding social media use?

5.

How does autoplay change the decision-making structure for watching videos online?

6.

What is the most accurate criticism to make of former tech insiders' public statements about platform design — including those featured in The Social Dilemma?

7.

Explain the slot machine comparison: why do variable rewards in a social media feed create more compulsive behaviour than predictable ones would?

8.

Why is saying 'social media gives you a dopamine hit' technically inaccurate, and what is a more precise way to describe what's happening?